What makes a consumer trend? Consumers drive the hotel experience today more than ever before, brand managers agree. To explore the consumer pulse further, Hotel & Motel Management has partnered with Yesawich, Pepperdine, Brown & Russell to present proprietary research and analysis of consumer trends influencing the hospitality industry. Each month, H&MM will present the relevant research. To kick off the series, Hotel & Motel Management editors asked industry experts during the Americas Lodging Investment Summit to identify the top consumer trends.
Monday, June 2, 2008
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