Quality service tops list for attracting guests

The trend is unmistakable—generations X and Y are driving change in the hotel industry. Make no mistake, their parents' hotel won't cut it with the new generation. More travelers are demanding not just a bed, but an individualized "experience." Expectations are shifting, and some hotel companies are responding by trying to tweak their product to meet those demands. More prevalent, however, is the launching of new brands that cater to the younger, more hip guest.